Join the Nitto American Road Tour – Route 66 Centennial Adventure!
Get ready for the road trip of a lifetime.
This August 17–25, celebrate the 100th Anniversary of Historic Route 66 with us on the Nitto American Road Tour — an unforgettable journey from the iconic Route 66 starting point in Chicago all the way to the legendary Santa Monica Pier in Santa Monica.
Whether you drive a lifted truck, Jeep, classic car, hot rod, or daily driver, this is your chance to experience America’s most famous highway with an amazing group of automotive enthusiasts from across the country.
What’s Included
Full professionally planned Route 66 itinerary
Hand-picked hotel accommodations booked for you
Daily driving routes and meet-up locations
Access to exclusive events, stops, photo ops, and cruise nights
A stress-free experience so you can focus on enjoying the adventure
All you have to do is show up, drive, and enjoy the journey.
Why Join?
This isn’t just another road trip — this is history in the making. Route 66 only turns 100 once, and we’re bringing together an incredible community to celebrate it the right way.
From small-town diners and roadside attractions to desert highways and unforgettable sunsets, you’ll experience the true spirit of America with a convoy of passionate drivers and travelers.
Spots Will Be Limited
Hotel rooms and event spots will fill quickly, so don’t wait to reserve your place on the tour.
Come cruise with us, make lifelong memories, and be part of the biggest Route 66 celebration of the year.
Nitto American Road Tour
📅 August 17–25
📍 Chicago to Santa Monica
🔥 Celebrating 100 Years of Route 66
Register now and hit the road with us.
There are fees and costs to go on these events. If you’re selected we’ll talk about it at the time of selection*
The 2023 Nitto American road tour was an unforgettable adventure! From the top of Washington down to San Diego, we had the opportunity to explore some of the most beautiful and iconic cities along the coast, including Seattle, San Francisco, San Luis Obispo, Los Angeles, and San Diego. We also got to experience some unique and exciting activities, like driving on Samoa drag strip right on the beach and visiting the Trees of Mystery. Overall, the trip was packed with fun and adventure from start to finish. What an incredible journey! Where will we go next? You can sign up to go with!
In 2022 we held our inaugural Nitto American Road Tour, it was a success. The start of the tour began in Chicago and ended at the Santa Monica Pier in California. This tour concluded our bucket list of running the entire Route 66. It was a fun filled week to experience all of the history that Route 66 has to offer.